Unpredictability is the New Normal

Since Twitter is bought by Elon Musk, the richest man in the world, with a value of US$44 billion, many significant changes occur like a plan to reduce more than 3,700 of its employees or about half of its employees. 

Meta Platforms (Facebook) will also lay off more than 11,000 employees or 13% of the total employment. The same strategy is conducted by other giant tech companies like Amazon. 

In Indonesia, the wave of employee reduction among tech companies also exists. The newest, GoTo will cut more than 1,300 of its employees or more than 12% of permanent positions located in many countries (Indonesia, Malaysia, Vietnam, etc). This step is taken following other Indonesian tech companies like RuangGuru, LinkAja, SiCepat, and Zenius.

Pressure on digital technology companies is unavoidable because the Covid-19 pandemic forces corporations to hire more staff and increase their capacity to meet an upturn in digital demand usage by stuck-at-home consumers. But their business is getting slower as the travel restrictions are eased while at the same time advertisers and consumers cut spending in the face of cost of living and high-interest rates pressures.

The correction will lead to a new trend and equilibrium. Companies will cut their expenditure (including employee layoff) to meet lower demand. Considering this condition. investors will also become less aggressive and look for more sustainable businesses.  

The downturn of technology companies as mentioned above also shows us a unique pattern: they are the leaders in the industry. They are not the follower, instead, they are making the trend. They are the first in the market, and they are the first to reduce the speed of business and able to divert the direction of the trend.

This phenomenon also reflects doing business is like a race. Whoever invents first, and sells first, will gain a competitive advantage over others. 

Their advancement will buy the most valuable commodity: time. Whoever can invent something, will create a significant time lag with the competitors.  

They create the market and hold the largest market share. They sell products and operate in many countries without excessive fear that competitors will catch them because of the wide technological gap that requires time and a lot of investment. 

Those scalabilities can lower the costs. 

The Lottery in Babylon

Uncertainty is inevitable when running a business. 

Business trend is like Jorge Luis Borges wrote in his short story "the Lottery of Babylon" (1941).

Borges describes how the titular lottery, unpopular at first, takes off only when punishments are added to the roster of prizes. The element of risk makes the lottery more attractive. As the stakes grow, the lottery’s scope expands to control the fates of citizens, until no one is certain which events it determines and which it does not.  

The players will form alliances and develop techniques to earn higher returns.

Some people are reluctant to join the game and others join the game but do not know what they are playing for.

There are always people who actively attract new players so they can get benefits from them.

With a lot of players, new entrants, operators, and senior players, there will be few people who gain the most benefits from the game: they are who invent the game.

What happens to the population, which consists of many people who have no information about what game they are involved in and whether they are part of normality?

Unpredictability is the new normal 

For most of the population, unpredictability is the new normal. The giant tech companies’ downturn shows that unpredictability is normal for businesses (and also for employees).

Innovation also brings disruption. Facsimiles and letters are significantly phased out by email. Landline phones are disappeared, and mobile phones are common. Butchers, bakers, and grocers have been replaced by supermarkets. Cinemas, cab companies and bank branches have shrunk into apps on a phone. Shared kitchens and dark kitchens are competitors for restaurants. 

Therefore, innovation and unprecedented global conditions might increase the degree of unpredictability. 

As mentioned by the Economist: 

"In retrospect, the pandemic marked the end of a period of relative stability and predictability in geopolitics and economics. Today’s world is much more unstable, convulsed by the vicissitudes of great-power rivalry, the aftershocks of the pandemic, economic upheaval, extreme weather, and rapid social and technological change. Unpredictability is the new normal. There is no getting away from it".

Agile

For every business, the ability to be agile is required to face uncertainty. They need a simple but efficient corporation that continuously develops their ideas.

They require a labour force that supports this style: eager to learn, adaptive, and flexible to the new situation. 

Does our labour force have those characteristics?


Popular posts from this blog

Skewness dan Kurtosis

Piramida Distribusi Kekayaan Masyarakat Indonesia

KKN di Desa Penari

Palma Ratio Indonesia

Daya Beli Masyarakat, in this Economy: Dunia Usaha dan Perspektif Ekonomi Makro

Generasi Hutang: Literasi Keuangan dan Kekayaan Rumah Tangga

Berapa Rata-Rata Kekayaan Rumah Tangga di Indonesia?